Misc
The internet is the world’s largest source of information. When you look around, most people have their eyes glued to their phones, searching for what they want and need.
Digital marketing is a crucial tool that helps you reach your target audience. It includes various tactics like content marketing, social media and search engine optimization.
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Digital marketing is a great way to attract customers and increase sales. But, before you invest time and resources into a campaign, make sure that it’s well-planned.
Use this free online Gantt template to plan your campaigns in a visual timeline. Save time, communicate clearly and keep your team on track with deliverables.
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When it comes to online business, many sellers tend to focus solely on keywords in written content when it comes to SEO. However, a few technical best practices also need to be addressed.
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To develop a separate website for every device out, there would be extremely time-consuming and costly. Instead, the responsive design utilizes fluid grids, flexible images and CSS styling to adjust a site’s appearance for different browser widths.
Responsive web pages use media queries to adjust the layout for any screen size automatically. By adjusting for these breakpoints, responsive web design makes content more user-friendly and enhances search engine optimization (SEO).
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Most voice search queries are framed as questions like “who, what, when, where, and why.” By optimizing your content to answer these questions, you can help Google find your webpage as a relevant result.
Use structured data markup to communicate each question and answer combination to search engines clearly. This turns normal SERP snippets into rich results that stand out on mobile devices.
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Getting a job in this fast-changing industry requires more than just a passing familiarity with a handful of strategies. Consider finding an internship or completing a course or BootCamp.
A bachelor's degree in marketing, advertising, or journalism can provide a solid foundation, but experience is key. Become familiar with key digital marketing tools like social media management and SEO analytics.
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One of the most significant ways AI is changing SEO is by automating and enhancing keyword research, content optimization, and SERP analytics. By analyzing real-time data and searching for patterns, AI can perform keyword research more quickly than humans and spot trends that may impact search engine algorithms.
For example, AI tools like Ahrefs can list top competitors for any keyword and identify the most relevant synonyms.
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Digital marketing is a lot more affordable than traditional methods. It’s also much easier to track, which makes it a great way to measure ROI.
It’s also easy to make adjustments to your digital marketing strategy. For example, if your email campaign isn’t getting the results you want, you can change the content or schedule quickly.
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Online retail is a hugely lucrative business, and sellers can remain competitive by adapting to the changing e-commerce landscape.
Pay-per-click (PPC) campaigns are a tried and true marketing strategy for increasing site awareness, traffic, and sales.
A simple customer loyalty program can effectively incentivize shoppers to shop more frequently or with greater purchase amounts, increasing both customer lifetime value and e-commerce revenue.
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Users expect meaningful, relevant and fast experiences when they use their smartphones. If your pages don't meet these standards, you risk losing visitors.
AMP pages load instantly, providing a better user experience and allowing you to rank higher on Google SERPs. They also consume less data, saving your users money and reducing their data usage.
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Businesses can improve user experience on their websites by analyzing the effects of changes on their visitor traffic. They can test different aspects of their experiences like landing page layouts, call-to-action copy and website navigation.
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It has a lot of legacy code. That’s good news for small businesses because it means that making updates is easier and cheaper.
It also offers round-the-clock technical support for developers, making it more cost-effective than other programming languages. This is especially important for small business owners who are looking to control their budgets.
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This means that users spend more time on your website which in turn transmits positive site signals to Google and enhances your rank.
AMP uses a simplified version of HTML and limits the use of custom javascript to improve page loading speed. It also includes a built-in validation system that claims errors straight away.
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The newest addition to the classic marketing mix, Social Media Marketing, is still one of the most powerful and cost-effective ways to drive leads + customers to your business.
Providing relevant content to your online communities, chiming in on topical discussions, and being top of mind with your audience will help keep them coming back for more.
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SEO is a set of content and technical practices that align with search engine algorithms. When done right, it drives free organic traffic to your website month after month.
You'll need to understand search intent to succeed with SEO in 2021 and beyond. That means thinking about how your keywords (focus, long-tail, and LSI) fit into user intent.
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It is not necessary to have an AMP version of the website. AMP can be useful for businesses with a mobile presence, but there are other ways to improve SEO without implementing AMP pages.
AMP content loads faster and can help increase engagement on a site. Additionally, AMP improves UX on websites with slower internet connections.
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If you have an older website that hasn't been switched over to mobile-first indexing yet, this article will help you get there.
AMP is an open-source project designed to make pages load super fast for mobile users. It's basically a stripped-down version of HTML, a diet HTML, if you will.
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Website development in PHP is the most convenient option for developers because it speeds up page load time. This is an important factor in a competitive market as it keeps clients happy & helps improve the brand's image.
PHP's syntax and command functions are easy for developers to understand, which makes it easier to get started. It also has extensive documentation and a wide variety of frameworks.
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Designing and developing a website that looks good on only one standard screen size is no longer sufficient. Today, people use laptops, tablets and 2-in-1 devices with many different screen dimensions.
Adapting a website to accommodate these varying sizes requires fluid grids, flexible images and CSS styling. It also requires adjusting for mouse clicks and finger taps.
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Whether it’s showing customers how your product is made or attracting more leads with an event, a live video streaming-based marketing strategy offers convenience to both you and your audience.
Experimenting with different types of live video also helps you understand what your audience wants, allowing you to focus on growth.
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